"I have always enjoyed doing business in South Africa. The enthusiasm, entrepreneurial spirit and optimism are infectious. Their attention to customer service is legendary and it is one of the world's most beautiful countries."
Sir Richard Branson

Global corporations no longer choose an outsourcing partner based on lowest-cost alone. Quality of service and value added to business efficiency is of equal importance. South Africa offers cost-efficiency and service quality in one value proposition; this is our strength.

1. Skilled English accent-neutral talent pool with strong UK customer-affinity

English is the medium of education and primary language for South African businesses which share similarities with the UK services industry. This accounts for a large English accent-neutral talent pool familiar with UK culture and products.

2. Deep domain skills

A large, mature domestic market delivers on high-end, customer-centric processes and sensitive customer segments that are both complex and judgement-intensive. The country is particularly skilled in financial services, the legal sector, telecommunications, utilities, media, leisure and FMCG.

3. Significant cost savings and investment incentives

South Africa provides high-quality service delivery at competitive costs. The gap with India continues to narrow as a result of a lesser inflation rate in South Africa along with increased bandwidth and lower telecoms tariffs, which have decreased by 85 percent since 2003 and are set to drop still further. Government offers the BPO industry; state and development finance investment, talent development initiatives and corporate tax incentives.

4. First-world infrastructure

South Africa’s international connectivity and infrastructure is similar to that of western countries, amply illustrated during the country’s successful hosting of the 2010 FIFA World Cup. South Africa is in the Central European Time zone, ahead of the UK by an hour, which is advantageous for work delivery requiring time zone proximity and constant onshore-offshore interaction.

5. Robust, enabling environment

South Africa is largely free of natural disasters and terrorism, unlike many other offshore delivery locations. While there are concerns around crime, the risk is often perceived to be greater than it is in reality.